# LaunchRecord > LaunchRecord audits a startup's website for positioning, messaging clarity, and AI visibility, then gives exact fixes to turn confused visitors into customers. LaunchRecord analyzes a startup's homepage and messaging to find what's confusing visitors, why they're not converting, and whether AI answer engines (ChatGPT, Claude, Gemini) can find and recommend the product. Every audit returns a report of specific, prioritized issues and actionable fixes — not generic advice. ## Core tools - [Free Audit](https://www.launchrecord.com/sio-audit): Submit a website URL for a full positioning, clarity, and AI-visibility audit. - [Positioning Audit](https://www.launchrecord.com/positioning-audit): Analyzes market differentiation and competitive positioning. - [Messaging Audit](https://www.launchrecord.com/messaging-audit): Analyzes headline, copy, and CTA clarity. - [Product Clarity Audit](https://www.launchrecord.com/clarity-audit): Measures how quickly visitors understand the product's value. - [AEO Audit](https://www.launchrecord.com/aeo-audit): Checks visibility and citation rate across AI answer engines. - [How the Audit Works](https://www.launchrecord.com/how-score-works): Explains what the audit measures and what it doesn't. - [Pricing](https://www.launchrecord.com/pricing): $19 one-time for 5 full audits; a free audit is also available. ## About - [AEO vs SEO Guide](https://www.launchrecord.com/aeo-vs-seo): Explains the difference between traditional search optimization and answer engine optimization. - Contact: support@launchrecord.com